Shopping Bag

World Renowned Consumer & Shopper Behaviouralist

As one of the world’s leading Consumer and Shopper Behaviouralists, Siemon Scamell-Katz blends his vast expertise in consumer psychology, social anthropology, behavioural economics and neuromarketing to answer the question to which he has dedicated most of his career: Why do shoppers buy?

Shopping Trolley

Professor of Supermarkets.

Siemon has spent decades watching us, filming us and tracking our eyeballs. To the supermarkets, where we spend £160m on food every day, this kind of information is gold.


How We Can Help


Shopper Research and Insights


Consultation & Facilitation

Events & Speaking

Learning, Sharing & Networking

The Art of Shopping

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Have any questions? Fire away…