As one of the world’s leading Consumer and Shopper Behaviouralists, Siemon Scamell-Katz blends his vast expertise in consumer psychology, social anthropology, behavioural economics and neuromarketing to answer the question to which he has dedicated most of his career: Why do shoppers buy?
Professor of Supermarkets.
Siemon has spent decades watching us, filming us and tracking our eyeballs. To the supermarkets, where we spend £160m on food every day, this kind of information is gold.
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