{"id":1536,"date":"2018-05-02T00:05:02","date_gmt":"2018-05-02T00:05:02","guid":{"rendered":"http:\/\/siemonscamell-katz.com\/?page_id=1536"},"modified":"2019-02-13T13:51:35","modified_gmt":"2019-02-13T13:51:35","slug":"about","status":"publish","type":"page","link":"https:\/\/www.m-cloud.co.uk\/about\/","title":{"rendered":"About"},"content":{"rendered":"

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About<\/h1><\/div>
Learn more about Siemon<\/div><\/div>[vc_empty_space height=”150px”][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top” bg_type=”bg_color” bg_override=”ex-full” type=”vc_default” bg_color_value=”#ffffff” css=”.vc_custom_1534965854100{padding-bottom: 0px !important;}”][vc_column css_animation=”fadeInUp” width=”2\/3″ css=”.vc_custom_1525346700277{padding-top: 70px !important;padding-bottom: 80px !important;}” offset=”vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8 vc_col-sm-offset-2″]
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Crusader and pioneer of Shopper marketing, Siemon Scamell-Katz was the founder in 1991 of ID Magasin, the international shopper strategy consultancy. Acquired in 2006 by TNS he became Global Innovation Director of TNS Retail and Shopper.<\/div><\/div>[\/vc_column][\/vc_row][vc_row bg_type=”bg_color” bg_override=”ex-full” bg_color_value=”#f9f9f9″ css=”.vc_custom_1534965924275{padding-top: 50px !important;padding-bottom: 50px !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_single_image image=”1554″ img_size=”full” alignment=”center” css_animation=”none” css=”.vc_custom_1525343195906{padding-bottom: 25px !important;}”]
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One of the First<\/h2><\/div>
The Practitioner of Shopper Research<\/div><\/div>
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Siemon was one of the very first practitioners of shopper research, being the first in the world to conduct eye-tracking in-store, to research shopper behaviour in Virtual Reality and to conduct shopper marketing fMRI and eye tracking studies. Importantly it is through work with the leading global brands and retailers, using a combination of shopper research, global insight and strategic consultancy that he believes he has delivered most.<\/div><\/div>[\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” bg_type=”bg_color” bg_override=”ex-full” type=”vc_default” bg_color_value=”#f4f4f4″ css=”.vc_custom_1534965861667{padding-top: 30px !important;padding-bottom: 30px !important;}” el_id=”book”][vc_column css_animation=”fadeInLeft” width=”5\/6″ offset=”vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-6 vc_col-sm-offset-1″ css=”.vc_custom_1550065890987{padding-top: 70px !important;padding-bottom: 70px !important;}”][vc_single_image image=”1563″ img_size=”full” alignment=”center” css=”.vc_custom_1525345957265{padding-bottom: 25px !important;}”]
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The Art of Shopping<\/h2><\/div>
Author of the best-selling book<\/div><\/div>
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Scamell-Katz is the author of \u201cThe Art of Shopping<\/strong><\/em>\u201d, one of the world\u2019s most powerful books on shopper behaviour.<\/p>\n

On a good day, Siemon Scamell-Katz can be quite amusing, so he\u2019s a popular speaker and commentator on the shopper and shopper-based business. He is enthusiastic, nay passionate, when it comes to embedding shopper insight and using it to drive strategy. He\u2019s also pretty keen on his kids, art and cricket: the order varies sometimes.<\/div><\/div>[\/vc_column][vc_column css_animation=”fadeInRight” offset=”vc_col-lg-6 vc_col-md-6″ css=”.vc_custom_1550065882844{padding-top: 40px !important;padding-bottom: 30px !important;}”][vc_single_image image=”1663″ img_size=”full” alignment=”center” style=”vc_box_shadow_border”][vc_empty_space]

Buy Online<\/span><\/a><\/div>[\/vc_column][\/vc_row][vc_row bg_type=”bg_color” bg_override=”ex-full” bg_color_value=”#21eaa1″][vc_column][vc_empty_space height=”5px”][\/vc_column][\/vc_row][vc_row bg_type=”image” parallax_style=”vcpb-vz-jquery” bg_image_new=”id^1589|url^http:\/\/siemonscamell-katz.com\/wp-content\/uploads\/2018\/05\/shopping-centre.jpg|caption^null|alt^Shopping Retail|title^shopping-centre|description^null” bg_override=”ex-full” enable_overlay=”enable_overlay_value” overlay_color=”rgba(53,45,79,0.7)”][vc_column css_animation=”fadeInUp”][vc_empty_space height=”150px”]
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Need to ask a Question?<\/h2><\/div><\/div>[vc_empty_space]
Contact<\/span><\/i><\/a><\/div>[vc_empty_space height=”150px”][\/vc_column][\/vc_row][vc_row bg_type=”bg_color” bg_override=”ex-full” bg_color_value=”#21eaa1″][vc_column][vc_empty_space height=”5px”][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” disable_element=”yes” bg_type=”bg_color” bg_override=”full” type=”vc_default” bg_color_value=”#ffffff” css=”.vc_custom_1543601239522{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column css_animation=”fadeInUp” css=”.vc_custom_1525346802940{padding-top: 70px !important;padding-bottom: 80px !important;}”][vc_single_image image=”1565″ img_size=”full” alignment=”center” css_animation=”none” css=”.vc_custom_1525346791910{padding-bottom: 25px !important;}”]
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